NERD TALK with Matt Bacon, Diehard Trekkie

Editor’s Note: Matt Bacon is a music journalist, marketing guru, and the founder of Dropout Media, a full service management and label services company.  Follow him on Instagram and Twitter to learn music industry social media strategies and more.  Read below as he pulls back the curtain on a certain sci-fi TV obsession…. I’m writing this… Continue reading NERD TALK with Matt Bacon, Diehard Trekkie

Someone Else’s Comp, Part I: Dewar PR Serves Up The Metal in Winter 2019

Alternative Control’s not the only one around here putting out awesome comp albums.  Ontario-based heavy music marketing agency Dewar PR is celebrating half a decade of launching underdog metal bands into the worldwide media arena — as well as working with international record labels including Prophecy Productions, Black Bow Records, and The Sign Records to… Continue reading Someone Else’s Comp, Part I: Dewar PR Serves Up The Metal in Winter 2019

Top Ten Articles of 2018

As Frank Sinatra would say, “It was a very good year,” whether in the spring or autumn.  Here at Alternative Control, we’d like to think we’re in an endless summer…  2018 was the Year of Nerd Talk and the Year of the Interview, as you can see from our list of most-viewed articles. 10. Nerd… Continue reading Top Ten Articles of 2018

No Zero Days: A Dose of Metal Motivation with Dropout Media’s Matt Bacon

Despite many years of receiving (and mostly deleting) 50+ PR emails a day, it’s only recently that I’ve begun to wonder about the people behind the press releases.  What motivates them?  What are their jobs like?  What bands do they actually enjoy? Earlier this month, I had the opportunity to talk with Matt Bacon of… Continue reading No Zero Days: A Dose of Metal Motivation with Dropout Media’s Matt Bacon